35 off-plan homes serviced or designed by hotel, fashion and lifestyle brands, from Dorchester Collection and Six Senses to Armani and Bugatti.
What Is a Branded Residence?
A branded residence is a home designed, managed or serviced by a hotel, fashion or lifestyle brand. Owners typically get hotel-style services such as concierge, housekeeping, valet and access to spa, pool and dining facilities, along with interiors and finishes that follow the brand's standards.
Dubai has one of the largest branded-residence markets in the world. Buyers choose them for consistent quality, professional management, strong appeal to tenants and holiday-home guests, and the confidence of a known name behind the building. Below are the branded projects currently listed on our site, grouped by type of brand. Prices are the lowest current starting prices we have; availability changes quickly, so ask us for the latest units.
Hotel & Hospitality Branded Residences
Residences linked to hotel groups such as Dorchester Collection, Six Senses, Mandarin Oriental, W, Address, Palace, Vida, Jumeirah, Anantara and Nikki Beach. These usually include the deepest service offering and are often run alongside a hotel.
| Project | Location | From | Handover & plan |
|---|---|---|---|
| Jumeirah Asora Bay Dubai Holding Real Estate (Nakheel + Meraas) | La Mer | AED 80M | Q2 2029 60/40 |
| Orla Dorchester Collection, Palm Jumeirah OMNIYAT | Palm Jumeirah | AED 57.2M | Q1 2027 5/20/25/50 |
| Jumeirah Residences Emirates Towers Dubai Holding Real Estate (Nakheel + Meraas) | Sheikh Zayed Road | AED 20.7M | Q3 2030 50/50 |
| Alba Dorchester Collection, Palm Jumeirah OMNIYAT | Palm Jumeirah | AED 18.2M | Q4 2028 5/20/35/40 |
| Address Villas Tierra at The Oasis EMAAR Properties | The Oasis | AED 13.2M | Q2 2029 80/20 |
| Palace Villas Ostra at The Oasis EMAAR Properties | The Oasis | AED 13.1M | Q3 2029 80/20 |
| Six Senses Residences Dubai Marina Select Group | Dubai Marina | AED 11.6M | Q3 2028 20/20/60 |
| Mandarin Oriental Residences, Saadiyat Island Aldar Properties | Saadiyat Island, Abu Dhabi | AED 7.29M | Q3 2028 35/30/35 |
| Nikki Beach Residences, Al Marjan Island Aldar Properties | Ras Al Khaimah | AED 4.76M | Q1 2028 60/40 |
| W Residences Dubai Harbour ARADA | Dubai Harbour | AED 3.91M | Q4 2028 40/60 |
| Akala Hotel & Residences ARADA | Zabeel District | AED 3.8M | Q4 2029 40/60 |
| Inaura Branded Residences, Downtown Dubai ARADA | Downtown Dubai | AED 3.63M | Q2 2030 40/60 |
| Bayview by Address Resorts EMAAR Properties | Dubai Harbour | AED 3.3M | Q3 2028 90/10 |
| The Lana Residences, Dorchester Collection OMNIYAT | Marasi Bay | On request | TBC On request |
| Avarra by Palace EMAAR Properties | Business Bay | AED 2.71M | Q2 2031 10/80/10 |
| Anantara Sharjah Residences ARADA | Sharjah Waterfront | AED 2.51M | Q4 2027 25/75 |
| Rixos Al Reem Residences East & West Properties | Al Reem Island | AED 2.2M | TBC On request |
| Baystar by Vida at Rashid Yachts & Marina EMAAR Properties | Rashid Yachts & Marina | AED 2.11M | Q4 2029 80/20 |
| Lyvia by Palace EMAAR Properties | Dubai Creek Harbour | AED 1.98M | Q3 2029 80/20 |
| Palace Residences Hillside B EMAAR Properties | Dubai Hills Estate | AED 1.96M | Q4 2030 80/20 |
| Vida Residences Hillside EMAAR Properties | Dubai Hills Estate | AED 1.83M | Q2 2029 80/20 |
| Address Residences Al Marjan Island EMAAR Properties | Ras Al Khaimah | AED 1.8M | Q1 2028 10/80/10 |
| Address Residences Zabeel EMAAR Properties | Zabeel | AED 1.8M | Q3 2029 90/10 |
| Palace Residences Hillside EMAAR Properties | Dubai Hills Estate | AED 1.72M | Q2 2029 80/20 |
| Palace Residences Al Mamsha Alef Group | Muwaileh, Sharjah | AED 1.65M | Q4 2028 10/30/60 |
| Palace by the Beach EMAAR Properties | Dubai Harbour | On request | Q4 2031 |
Fashion & Design House Residences
Homes styled by fashion and jewellery houses, including Armani, Roberto Cavalli, de GRISOGONO and John Richmond. The brand shapes the architecture, interiors and lobby design.
| Project | Location | From | Handover & plan |
|---|---|---|---|
| Armani Beach Residences ARADA | Palm Jumeirah | AED 23M | Q4 2027 35/65 |
| Couture by Cavalli, Safa Park DAMAC Properties | Sheikh Zayed Road | AED 21.8M | Q2 2027 60/40 |
| Altitude de GRISOGONO at Canal Crown DAMAC Properties | Business Bay | AED 3.2M | Q1 2028 60/40 |
| Damac Bay By Cavalli DAMAC Properties | Dubai Harbour | On request | TBC On request |
| John Richmond Residence at Mira Coral Bay Mira Developments | Ras Al Khaimah | AED 500K | Q1 2029 50/50 |
Automotive, Jewellery & Lifestyle Brands
Collector-style residences from brands such as Bugatti, Mercedes-Benz, Jacob & Co and Manchester City, aimed at buyers who want a statement address.
| Project | Location | From | Handover & plan |
|---|---|---|---|
| Jacob & Co Residences by Burj Binghatti Binghatti | Business Bay | AED 8.67M | Jun 2026 On request |
| Bugatti Residences By Binghatti Binghatti | Business Bay | On request | Dec 2026 70/30 |
| Manchester City Residence OHANA | Yas Island | AED 1.7M | Dec 2028 On request |
| Mercedes-Benz Places by Binghatti City Binghatti | Nad Al Sheba | On request | Dec 2028 |
How to Choose a Branded Residence
- Service level: check exactly which services are included (concierge, housekeeping, F&B, spa) and which are charged separately.
- Service charges: branded buildings usually have higher annual service charges than standard towers. Ask for the projected rate per sq ft before you book.
- Rental programme: some brands offer an optional hotel rental pool; others leave you free to rent privately. This affects your yield and flexibility.
- Location and views: beachfront and canal-front branded homes on Palm Jumeirah, Dubai Harbour and Business Bay tend to hold value best.
- Developer track record: the brand licenses its name, but the developer builds the project. Check the developer's delivery history.
- Payment plan: many branded launches ask 40–60% during construction, with the rest on completion.
Also see our pages on waterfront properties and post-handover payment plans.
Speak to an adviser for current availability, floor plans and the latest prices.
Frequently asked
Questions buyers ask about this topic
They usually sell and rent at a premium to comparable non-branded homes, thanks to brand recognition, service and build quality. Returns depend on the price you pay, service charges and location, so compare net yield, not just the headline price.
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